Author Promotion 101: Are You a Writer or Author?
One piece of advice I have for authors is to never stop promoting. I've said this so many times and I'll say it again. Writers want desperately to be published and when they are, the hard work has just begun. Anyone can be a writer, but not everyone can be an author.
I know that there are deadlines, if your book is a hit, or even if it's not, promotion is ongoing. You have to constantly promote yourself and your book(s). Don't get complacent. Keep moving. Keep writing. Keep promoting. Get moving, now, go!